How Can We Help?

Our mission and products.

Two children doing a chemistry experiment.

How do you make a world class product? And what exactly does that even mean? It takes a lot of different skills, and not everyone will agree on the methods or the outcomes. I think in every case to you start with a clearly defined problem and then think beyond all the current solutions. With Curi™ it was the desire to reach a higher level of personal and family wellness by allowing people to more easily work together, and to support and encourage each other.

The question isn’t; “How do you do this?” The question really is; “How do you do this intuitively, simply, easily, seamlessly and affordably?” If you can do all this then, perhaps, you can arrive at an elegant solution.

A family's hands.

Semafore’s Curi™ is the social mobile platform for family caregiving, but what does this mean? We see it as a tool for improving the quality of the care the family provides to its members. So, what is quality of care, and how do we help you improve it?

Improving quality of care (and improving cost effectiveness) has been the goal of healthcare reform since the 1990s. The Institute of Medicine defined quality of care as:

The degree to which health services for individuals and populations increase the likelihood of desired outcomes and are consistent with current professional knowledge. (Medicare: a Strategy For Quality Assurance, 1994)

This definition still guides efforts to improve healthcare and is behind many different initiatives aimed at improving access to healthcare, eliminating errors, reducing unnecessary procedures, and improving communication between doctors and other healthcare providers.

A definition of quality for family care would be similar but more limited in scope, perhaps:

The degree to which family care improves the wellness of family members and the family as a whole (the desired outcome); and the degree to which care plans created in consultation with doctors and other medical professionals are followed.

Checkmark in a box.

First, I should mention that I have felt that I have been fairly organized for a long time. In the late 90s I discovered the power of the Franklin Covey time management system (formerly Franklin Planner). In the 2000s while working for 3Com I fell in love with the Palm Zire, my first digital planner. For me it was all the power of Franklin Covey with the convenience of a digital interface. With it I could track appointments, stay abreast of tasks, even journal my car log. There is a certain ‘retentiveness’ about me that causes me to want to keep a history of my vehicle’s fuel economy with every fill-up. The Palm allowed me to put information about every fill-up into a form and upload it to my desktop and from there, into a spreadsheet.

I thought I had this organization thing knocked. Then I read The Checklist Manifesto by Atul Gawande. It was rather like seeing the world in three dimensions for the first time. Or perhaps more like how Morpheus in the movie The Matrix described to Neo “Have you ever felt like the world was pulled over your eyes to shield you from the truth?” And what was the truth? The truth was that I had a list of tasks that never got done. The truth was I had a list of appointments that I never booked. It was the hundreds of time wasters that trimmed my day down to the bone and made me feel like needed 4 assistants to do the scut work so I could do what I needed to do. I didn’t forget to do things any more. I simply set myself up to fail to get things done.